Umpqua Bank Doubles Down On Its Human+Digital Strategy (Here’s Why)

The Finacial Brand: Umpqua Bank, one of the banking world’s most foremost pioneers, is going all-in with a system wide rollout of its revolutionary ‘Go-To Banker’ concept. Combining mobile technology with specially trained associates, the program lets all customers — regardless of their account balance — choose their own personal financial expert.


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